A Philosophy of Communication (cont.)

Communicating ideas through publication has always been governed by three factors:

Quality

Cost

Speed

When you prepare a document for print or posting, these are the considerations that you must address. If a publication is to be done, what level of quality will be applied, how much money will be invested in the project, and how quickly must it be completed? These factors define the publication and sometimes determine how effective the publication will be.

Many times when a project is initiated, one of these three factors becomes the critical determining element. For instance, you are tasked with creating a publication. Consider the differences in the final product when production is governed by each of the three primary factors of publication.